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constraints and realities of the health care industry. The presentation components
include a discussion on how to assess market structure and provides your client with
the tools they will need to put their skills into practice. An online toolbox is made
available to the client that allows them to compare markets across the country and
complete in-depth market analysis.
From the course: “strategy is the central concept in strategy analysis. Although this
statement might seem so obvious, it tells the student of strategy that the field of
business strategy is still somewhat unresolved on what strategy actually is. A number of
reasons contribute to this complexity. First, the field represents the convergence of
multiple disciplines, including economics, organization theory, general business,
marketing, finance, and geography (to name but a few). As a result, strategy is often
viewed through different lenses, depending on one’s background and purpose. Second,
and perhaps more important, business strategy is a very young field. As a result, not all
of the concepts and approaches to analysis are yet well established or agreed on.
Significantly, the field of health care strategy is even less well developed, arriving in
health care only in the past decade. Consequently, we have much to learn about how
strategy should be applied in so distinctive and important an industry as health care”.
As an intense workshop, health care strategy looks at pace strategies, position,
potential, and performance strategies, power strategies, horizontal expansion, vertical
integration, and organizational structure.
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